Dr. Joachim de Posada is the principal author of three best-selling books:
His most famous book, Don't Eat the Marshmallow ... Yet, has sold over 2 million copies in 20 languages. Dr. Posada has co-authored several other books including Celebrate Selling: The Consultative-Relationship Way, and he was mentioned along with Mark Hansen, John Gray, Patch Adams, Steve Allen and Paul J. Myers in Share Your Mission: The Personal Thoughts of Twelve Great Americans. He also wrote and published these two highly successful motivational booklets:
A prolific writer, Joachim De Posada currently posts a blog at JoachimWorld, publishes a free online newsletter, writes a weekly column in the Business Monday Section of the Puerto Rico Daily Sun, and has a motivational capsule three times a day in WOSO, the only commercial English Radio Station in San Juan, Puerto Rico.